The briefPixelbuilders, a Leeds-based web design company, needed more search-engine-friendly content on their website. The existing copy was also lacking in clear calls-to-action and unique selling points.
They also had an in-house style of not using capitalisation, which had to be considered.
The execution
Using a list of keywords supplied by the client, I re-wrote the copy on five key landing pages, as well as the page titles, meta description and alt tags - critical elements in the SEO marketing mix.
The outcome
Pixelbuilders.com has been steadily climbing the Google page rankings and currently occupies the number one position on Yahoo! for "web design agency leeds".
The client also reported a 29% increase in new visitors following Google's re-crawling of the site.
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