The Brief
The Yorkshire Laser Clinic's website had no web visibility at all, with little copy, no meta tags and no consideration of search keywords or the target audience's needs.
The execution
I carried out keyword and competitor research to identify the key phrases needed to optimise the site. I also identified a key unique selling point of the Yorkshire Laser Clinic: safety (all procedures are carried out by doctors, unlike at rival laser clinics), which the Clinic were happy to emphasise.
The outcome
The website rapidly climbed the Google rankings and the client began to report prospective customers ringing up having found them via online search.
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